When a small business needs a bigger voice ...
Small businesses, particularly start-ups, frequently need to make a big noise when they can least afford it. And, all too often service solutions will try and sell you more than you need, for more than you can afford. I don't.
Empowering, supportive, dynamic input
I have produced hundreds of presentations, written sales scripts, designed websites, crafted newsletters, and developed a plethora of marketing material.
Sharing my expertise is a pleasure and a challenge that drives my day and keeps me focussed. Always happy to arrange a video call with no obligation to chat through your requirements.
Experience
Print Media
My management grounding was in the regional press in the UKs' largest operation. I learned many skills culminating in the detailed preparation of a public offer to place the business on the London stock exchange. This certainly helped to sharpen my commercial writing ability.
Customer Care
Often regarded as the 'Cinderella' sector, Customer Care is a particularly tough show to pull together because in a difficult economy it can be sacrificed on the alter of 'cost savings' believing that it's not really that important (as sales or delivery).
B2B
I've worked in numerous B2B operations at a senior level and many from start-up. Like any new business, it takes a lot of hard work to convey your offer and penetrate a market from scratch. Message communication is critically important.
Start-Ups
There is nothing more challenging or exciting than launching a start-up business. Daily challenges test your management stamina and skills breadth to breakdown barriers, forge commercial relationships and build income.
Broadcast Media
Developed Britain's largest regional television channel, broadcast over a high speed fibre network. Later I provided long-term consultancy to a major independent radio group applying for new broadcast licences.
Ethos
Master of my trades but jack of none
Understand the client's specific needs and associated financial constraints. Do the work necessary to meet their objectives. Be creative, on time, and on budget.
Relationship
I make it easy for us to work together.
Forming a good relationship at an early stage is important to a satisfactory outcome; I am plain speaking, direct and with an empathetic ear, asking the questions that encourage rapid progress and the best use of your time.
Execution
Before I start a new project, I distil the client's goals into a focussed, tightly controlled brief. This sets out the details of what is needed,
what I will do, when I will do it by. And of course how much it will cost. Finally the call is yours - there's no obligation to proceed, but I'm ready if you are!
Sharing knowledge and expertise
Crafting content to function well
in different conditions
Placing the best possible spin on the story you need to tell
Using my
know-how to
raise your game