FINANCE
Overview
How you manage investment in any business is critical. It requires a clear, confident and structured approach to setting out the plan.
Successful business plans can fail regardless of how strong a commercial proposition - simply because the explanation lacked emphasis, believability, detail and conviction.
Conversely, poor ideas can still succeed because they compensated for a weak concept with a powerful and convincing language.
What I can
deliver
BUSINESS PLANS
Start-ups
Business development
Business sale
Make a technical topic believable and exciting. Banks don't do 'risk' and investors only do carefully measured 'risk'. Sell the story but build it with confident realism.
I have written more business plans than I can remember plus a few to dispose of businesses. It requires a carefully executed balance of detail with compelling argument.
FUNDING
Investment based
Loan based
Prospectus
REPORTING
Performance report to the board
Boards like believable content and are reassured by continuity, confidence and evidence of control.
Credentials
Publishing
Placing and Public Offer
1994 - Group Planning Manager
Prospectus
New Media
Business plan
1995 - Director
Business Plan
Regional Television
Operational and launch plan
1995 - Director
Business Plan
Radio
Licence applications
1997 - Consultant
Licence Applications
Food and Drink
Trading Exchange
1998 - Regional Marketing Manager
Sales development plan
